Comic art has been an essential part of advertising since, well, the beginning of advertising. It is a medium capable of communicating complex ideas into the most simplistic of terms; through easily recognizable and colorful characters.

Selling a product or service is always difficult, especially when you have a large market to target. Comic art is a visual language that everyone understands, but few Graphic Designers can successfully bridge design and cartooning in a successful ad campaign. The key to success in advertising art is to make people forget they are the target. Entertain them first, and during that process, you'll sell them your product. Comic Art in advertising can be a powerful tool... in the right hands.